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IAPD Leadership Institute - Webinar #1 - Messaging and the Media in Crisis
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When: Thursday, May 14, 2020
11 a.m.
United States
Contact: Sue Triphahn

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Webinar 1: Messaging and the Media in Crisis  | Thursday, May 14th, 11 a.m. – Noon

Great messages are not just remembered.  They are repeated. 

  • What makes a good message?
  • What makes a message repeatable?
  • In times of crisis, how do you communicate your message to the media?

In this webinar, Bill Graham will share simple steps for creating powerful messages and outline the tools necessary for delivering your messages through today’s challenging media.

Learning Outcomes:

  • Learn six steps for crafting repeatable messages.
  • Take away a prep list for success with tough interviews.
  • Get tips to make on-camera interviews work for you.



Bill Graham helps professionals (executives, salespeople, teachers, doctors, scientists, engineers, bankers, attorneys, non-profit leaders, and elected officials) to become more likable and impactful communicators.

Bill spent over a decade as Director of Creative Affairs for Procter and Gamble Productions, training writers and giving daily story notes for 7,000 hours of soap operas: Guiding Light, As the World Turns, and Another World. Writers he developed won Best Writing Emmy Awards 5 of his last 7 years at P&G.

Prior to working in television, he spent 12 years as producing director of Olney Theatre, a professional Equity theatre in Olney, MD.

He trains state legislators for the Council of State Government’s Leadership Academies.

Legislators from over half of the 50 States, Canada and Mexico have received this training.
He trains for the U.S. Chamber of Commerce’s Institute, and he has served on the faculties of Seton Hall’s Leadership Communication program and NYU’s School for Hospitality, Tourism and Sports Management.

Professionals in 44 states, Canada, Hong Kong, Korea, Singapore, India, China, UAE, Germany and the United Kingdom have grown through Bill’s communications and leadership programs.